The neo summit is the new leading conference for event professionals who want to play an active role in shaping the future of live communication. Learn from leading experts how artificial intelligence can help across all processes in day-to-day event management – gaining new skills, clear guidance and a valuable network.
They were already part of the 2025 pilot edition in Hamburg!

The neo summit 26 brings together stage events, workshops, event technology and the community to create a curated programme for the new reality of events. Rather than a traditional lecture-style programme, the focus is on providing guidance, strategic context, practical GenAI applications and direct dialogue with people who are already pushing the boundaries of AI in the events industry today.
On the neo Stage, the industry’s big questions are discussed: How is AI transforming event management, creativity, data, sustainability, accessibility and leadership? This is where a shared sense of direction, new perspectives and fresh ideas for the event industry of tomorrow take shape.
This workshop track is aimed at anyone who wants to position AI strategically and embed it effectively within teams, organisations or business models. The focus is on new skill sets, critical thinking, data protection, leadership and how teams can work more effectively with AI.
The GenAI Deep Dive Lab is a hands-on workshop series for anyone who wants to put GenAI into practice. Experts will demonstrate specific workflows, tools and practical insights, ranging from format development and presentations to marketing, video, audio and coding with agents.
At the neo AI Fireside, exhibitors present their AI ideas, use cases and solutions. Concise, focused and closely tied to real-world practice. The format showcases which technologies are currently emerging and how they can transform events, planning, communication and analysis.
In the Expo Area, event technology providers showcase their solutions for the events industry. Attendees can try out the tools in action, ask specific questions and speak directly to the people behind the applications.
The neo summit 26 is aimed at event professionals who strategically plan, creatively develop, operationally deliver or think ahead technologically when it comes to events. The focus is on content that helps you integrate AI effectively into event strategy, live communication, MICE, brand presentation and event processes.
You are responsible for events within a company and want to understand how AI can make briefings, planning, communication with participants, content production and the event experience more efficient and effective.
You lead event teams, manage budgets or develop business models, and are looking for guidance on how to integrate AI into event organisations in a strategic, legally compliant and meaningful way.
You develop, plan or organise events for clients and want to find out how AI can take creative processes, concept development, pitches, project management and client communication to a whole new level.
You view events as part of brand communication, customer experience or community building, and are looking for ideas on how AI can enable more relevant content, better experiences and more measurable results.
You’re already using AI tools for event concepts, content, presentations, marketing or production, and want to take it a step further: with specific workflows, better prompts and honest, practical insights.
You’re looking for new tools, providers and AI solutions for events, and want to speak directly to the people who develop technologies for planning, communication, analysis and experience design.

presenter

AUMA

German Convention Bureau GCB

Autor, Vortragsredner, Director Think Tank (SZ-Institut)

Greenhouse Creative Concept

Eventregisseur

BEWEGT.content GmbH

bvik

bvik

iteratec

Proske

take-aw.ai

Click here for the recap featuring the most exciting highlights!

Choose your Full Access Pass for the neo summit 26 at leat con 26 in Hamburg. The Early Bird offer is valid until 31 July 2026 or whilst stocks last.
Reach, convenience, networking, location, community, content and education – as an exhibitor, you’ll find all of this here with us in Hamburg!
neo is the new platform that is not only aimed at the events industry, but is also actively shaped by it. Would you like to take part in the neo summit as an exhibitor? If so, please have a look at our offers here.
We’re really looking forward to the discussion!
NEO Summit · Hall A2
NEO SUMMIT 26 – SECTION DIVIDER V2
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6–7 October 2026| Hamburg Messe