The NEO Summit –
The AI conference for Event Professionals

 

The NEO Summit is the new conference for event talents who are committed to actively shaping the future of live communication. Learn from leading experts how artificial intelligence can be applied across processes in day-to-day event operations – providing new skills, clear guidance, and a valuable network.

NEO Summit 25

NEO Summit 25

NEO Summit 25

NEO Summit 25

NEO Summit 25

6 – 7 October 2026 | Exhibition Centre Hamburg

That was NEO Summit 25

Here is the recap featuring the most exciting highlights!

Our First Mover

They were already part of the 2025 pilot edition in Hamburg!

Discover how AI is transforming event management

The NEO Summit represents a paradigm shift, an openness to innovation in event management, and a commitment to rethinking events from the very start. No more business as usual; no more events without a lasting impact. NEO is paving the way for the future of the live events industry. And it takes a holistic approach – whether to business events, MICE events or entertainment shows.

NEO Summit 25

At the NEO Summit, we bring together decision-makers and professionals from the events industry to discuss AI in event management in depth.

Whether it’s foundational topics or in-depth explorations – using real-world use cases, insights from industry thought leaders and an overview of tools, we’ll meet you exactly where you are on your AI journey.
The whole event takes place in a relaxed and informal atmosphere. It’s all about community building, rather than a grandiose spectacle, but with genuinely high-quality, editorially curated content.

Instead of networking that’s all about seeing and being seen, we offer a valuable professional development framework that provides a real boost to the event industry.

Why you should attend:

✔ Improve your AI skills.

✔ Find out how you can develop an event AI strategy for your agency or
business.

✔ Gain insights from leading AI experts and thought leaders in the events industry.

✔ Join forces with event professionals who are keen to use AI applications to create better events for the future, and help build the AI event community.

✔ Discover the latest innovations in event technology at LEaT con, right next door

What to expect:

✔ A curated stage programme

✔ Direct development of skills in workshops & Masterclasses

✔ Insights into how AI is already being used at events today

✔ Networking with like-minded professionals

✔ Discover new AI tools that take events to the next level

✔ Guided Tours exploring the links between LEaT con und NEO Summit, Event Tech meets Event Creativity

These were our speakers in 2025

Patric Weiler

Executive Advisor AI & Strategy

Martina Neunecker

German Convention Bureau e.V.

Max Reichert

AUMA - Verband der deutschen Messewirtschaft

Melanie Schobel

People, Culture & Communications Expert

Kevin Arenja

KplusA Communications

Maxi Neßmann

Event Partner

Hanna Linnemann

Warsteiner

Björn Sänger

VDVO

Jannik Ziegler

Siemens Healthineers

Jan Filipzek

Vok Dams

Ron Schneider

Co-CEO bei Schachzug & These Guys

Peter Blach

Editorial Director BlachReport

Stijn Oude Vrielink

Venue Marketing

Sabine Mayer

Treibhaus

Christopher Werth

Vok Dams

Miklas Bengsch

knw.

Lena Hufmann

Otto Group, Moderatorin

Hannes Schwarm

Mr Wolf Consulting

Joachim Kopf

Octanorm

Vera Viehöfer Speaker Kachel
Vera Viehöfer

geno kom Werbeagentur GmbH / ereignishaus – Live-Marketing

Malte Heindl
Malte Heindl

insglück Gesellschaft für Markeninszenierung mbH

Hendrik Kaspers Speaker Kachel
Hendrik Kaspers

ereignishaus – Live-Marketing

Alessio Zachariades

Zachariades Brand Communication

Cedric Ebener

ce+co GmbH

Stefan Lohmann

International Artist Booker & Talent Buyer, Gründer Sustainable Event Solutions

Julien Le Bas

Jack Morton

Alexandra Tamayo

onto[story]

Andrea Matthews

elbgoods

Susanne Doppler

Hochschule Fresenius Heidelberg

That’s why NEO Summit is the perfect place for you:

✔ You work for a company and are responsible for events

✔ You are decision-maker with team responsibility at an agency specialising in live events or
MICE

✔ You are passionate about events and want to be at the forefront of the industry’s AI transformation

✔ Are you looking for inspiration on how AI can deliver that wow factor at events

✔ You use AI in your events and want to connect with peers to share experiences and key learnings

NEO Summit 25

NEO is evolving into a platform dedicated not only to the events industry, but also shaped by it. Get involved in NEO Summit 26, share your perspective, or simply connect with us.

We look forward to the conversation!

Become an exhibitor at NEO Summit 26

Reach, convenience, networking, location, community, content, and education – as an exhibitor, you will find all of this in Hamburg!

NEO is set to become a new platform that is not only aimed at the events industry, but is also actively shaped by it. If you’d like to get actively involved in the NEO Summit 26, share your perspective with us, or simply have a chat, please feel free to drop us an email.

We look forward to the conversation!

Geländeplan Messe Hamburg – NEO Summit Halle A2
Location
Welcome to the heart of Hamburg –
right in the middle of LEaT con
A warm welcome to LEaT con at the Hamburg Exhibition Centre. The NEO Summit will take place as a special event in its own dedicated area in Hall A2. Here you’ll find an inspiring atmosphere, space for sharing best practices, visions, skills development and much more.

NEO Summit · Hall A2

Frequently Asked Questions
What is the Summit and where is it taking place?
The NEO Summit is Germany’s first AI conference for event professionals who want to learn and understand how artificial intelligence can truly enhance their day-to-day work. Attendees can network with AI providers, learn from leading thought leaders and gain valuable insights.
Who is the summit suitable for?
The summit is aimed at anyone who plans, organises and delivers events and wants to understand the challenges and opportunities that the AI transformation presents for the event management of the future.
Which speakers will be there?
Our speakers come from the events industry and understand how artificial intelligence will shape live communication in the future. They’ll provide you with insightful perspectives and best practices that will take your event planning to the next level.
Are there any special offers for groups or businesses?
Yes, we offer exclusive packages for businesses, universities and groups wishing to purchase multiple tickets. These also include access to limited-edition formats. Please feel free to contact us for further information at: maximilian.nessmann@ebnermedia.de
How can I get involved as a partner or sponsor?
We welcome partnership and sponsorship enquiries. Please send an email to maximilian.nessmann@ebnermedia.de

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