Due to the pandemic, the past year and a half was difficult for the entertainment industry. But one of the strongest industries is getting back on its feet – and needs a strong, common platform: The LEaT con – Live, Entertainment and Technology Convention – will come together on the A grounds of the Hamburg Messe und Congress for a unified re:start of the industry from October 26 – 28, 2021.
The event industry needs a fresh start to bring people and technology together and moving forward again. “Many stakeholders have used the down time in the pandemic to reposition themselves, optimize their offerings, and continue the development of innovative products,” explains Duc Nguyen, director of LEaT con. “With LEaT con, we are offering a platform for meeting, sharing, and presenting new innovations to an interested professional audience. We are uniting the Live and Install areas because we are convinced that these markets, especially in entertainment, will continue to grow together in the future.”
The venue for the first LEaT con is the Hamburg Messe in the heart of downtown Hamburg. Stakeholders in entertainment technology will present their innovations in the A grounds of the Hamburg Messe over three days. In addition to the booths, stages and speakers’ corners in all the halls will offer the opportunity to present products, presentations, shows and other content. “We are very pleased to have found both the perfect location for an entertainment convention in Hamburg and a reliable partner in the Hamburg Messe,” said Nguyen. “The health of our visitors and exhibitors is of the highest priority in our planning. In collaboration with the Hamburg Messe, we will have a detailed security and hygiene concept that will prepare us for all eventualities at the end of October.”
LEaT con: New fair format with innovative concept
The Live, Entertainment and Technology Convention is breaking away from the classic fair concept. Rather, it is a unique mix of exhibition and customer experience. Unlike a classic fair, at LEat style elements from exhibitions and conventions will be combined. Visitors can discover innovations from manufacturers, distributors, and service providers, or create their own schedule of lectures, workshops, demo shows and networking. From informative browsing to targeted networking and manufacturer-specific trainings: everything is possible.
“The special thing about a convention is meeting people and exchanging ideas, but also providing special interests the space they need. We need to combine the fun of attending a fair with serious scientific exchange in one amazing event. For us, this means networking, experience, knowledge, and business,” explains Marcel Courth, managing director, unit Professional Technology & Live Communication at the Ebner Media Group. “The demand and expectations for a unique experience with the perfect entertainment factor will continue to grow in all industries. The goal of LEaT con is to become a new hub that brings together market-independent supply and demand under the umbrella of entertainment & technology.”
Entertainment re:starts here
For the restart of the event economy, a reunion and exchange on a personal level is essential, maybe even an elementary component of the decisive year 2022. “The LEaT con is the kickoff for the restart of the event industry and will offer an opportunity to go forward together into a stronger future,” said Nguyen.
Experience the innovative convention concept, and be there from October 26 – 28, 2021 when stakeholders in the live, entertainment, and technology industries come together in Hamburg to kick off the restart of the entertainment industry together. Exhibitor registration and ticket sales will begin soon.
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Facts LEaT con 2021
When: October 26 – 28, 2021
Where: A grounds at the Hamburg Messe
Updates and information @ www.leatcon.com
Organization & Schedule: Duc Nguyen, firstname.lastname@example.org
Exhibitors & Sponsoring: Duc Nguyen, email@example.com
LEaT is short for Live, Entertainment and Technology and is the new hub for entertainment technologies: LEaT unites technologies and services that make an impact for brand and people experiences in the live and install markets. The LEaT brand started the year strong with two successful LeAT Academy online events. The Corporate Streaming Days inspired over 500 paying participants.
LEaT is a brand of the Ebner Media Group and a joint project of EVENT PARTNERS, PRODUCTION PARTNERS and PROFESSIONAL SYSTEMS from the leading trade media in the entertainment and technology sector. The organizer of LEaT con is the Ebner Media Group, which has been responsible for large fairs such as the Internet World Expo and Guitar Summit. This year, the Ebner Media Group will host the Cinec for the first time from October 29 – 30 in Munich.